Brands we have built worlds for.
Nine representative projects across experiential, activation, digital, e-commerce and interactive technology — each anchored by a single creative spine.
A serum, staged like a piece of paper sculpture.
For the launch of POLA's B.A grandluxe serum we built a tactile retail moment around hand-folded paper forms — a ritual object on a quiet plinth, designed to be photographed before it is purchased.
A garden built so the camera has something to remember.
An invitation-only activation where Nikon's Women's Day audience moved through a flower-and-butterfly set engineered to reward the lens — every angle composed before the first shutter clicks.
The experience continues after they leave the room.
Web revamps, podcast and LinkedIn systems, and content direction for Lumintu Energy, SIG China and Butterfly Future — built so the cultural moment has somewhere to live online.
WebGL, VR, AI styling — experience expanded.
The studio's interactive layer: Activation Nodeplus's WebGL lab, the Fashion Style AI invitation platform, and reference work in branded VR.
A watchmaker, retold through cinema, character and time.
On WeChat and RED, annual content strategies turned Hamilton's heritage, Hollywood roles and iconic timepieces into editorial stories for contemporary Chinese audiences — each watch read as a character, not just an object.
A product page, written to feel less like selling and more like beauty.
Rather than transactional touchpoints, Bobbi Brown's e-commerce pages were built as editorial spaces tied to seasonal campaigns and hero launches — copy and layout turning product performance into beauty stories that still convert.
An AI product, introduced before it was ready to be sold.
Presented within the WTCC International Technology Consumer Carnival, the Looomyn booth was an early encounter between an emerging AI brand and its future users — built to spark curiosity, communicate the vision and grow a community ahead of commercial launch.
A fragrance, expressed across every touchpoint it inhabits.
Communication extended beyond e-commerce into retail environments and seasonal activations — product pages, campaign adaptations and shopping-mall visuals preserving the house's refined aesthetic across every digital and physical touchpoint.
A sneaker launch, composed as a dialogue between generations.
For the New Balance 1906 collection, “Heritage Reimagined” became a live cultural encounter — music bridging past and present as the historic Jazz Band of the Peace Hotel met contemporary musician Jam Hsiao, framing the 1906 silhouette as timeless design rediscovered by new audiences.
