WBS — Credentials

WBS / Credentials / 2026

A·Integrated Experience & Communication

WBS
Credentials.

A studio for brand experiences, cultural storytelling and multi‑platform communication.

Document № 01

Issued · May 2026

Confidential — Selected Works

01 / Belief

WBS · Credentials Belief · 01

01Why we exist

“

Modern brands are not built through campaigns alone. They are built through experiences people can enter, share and remember.

Section 01 of 06 Experience first

02 / Positioning

Who we are Positioning · 02

02The studio

An integrated creative studio for connected brand experiences.

We connect offline events, digital interaction, social amplification and production into one coherent audience journey.

Our practice covers experiential design, integrated campaigns, web platforms, content systems and the interactive technology — including AI — that ties them together.

Section 01 · Studio One audience journey

Chapter II

Chapter 02 — Capabilities

From brand stage to digital system.

Eight service areas, organised around the audience journey rather than the agency org chart.

§ 03 — 04

03 / Capabilities

Service ledger · 8 areas Capabilities · 03

03What we do

01 Brand experiential Spatial concepts and brand worlds.

02 Offline events VIP, conference, retail moments.

03 Pop-up & PR Time-bound activations and press.

04 Integrated campaigns Concept to channel rollout.

05 Digital & social Always-on content systems.

06 Web & platforms Sites, CMS and platform builds.

07 Creative production Film, photography, design craft.

08 Interactive & AI WebGL, VR, agents, automation.

Section 02 · Capabilities 8 service areas

04 / Method

Working method · four movements Method · 04

04How we work

Connect, create, build, amplify.

Four movements that take a brand from cultural insight to a launched, measurable touchpoint — and back into the conversation.

01 — Connect

Connect

Brand, audience and cultural relevance. We start in the room with the people who will live with the work.

02 — Create

Create

Concept, narrative and experiential content. Strategy translated into a thing you can stand inside.

03 — Build

Build

Spaces, films, platforms and interactions made with our production and engineering partners.

04 — Amplify

Amplify

Social, PR and platform layers carry the moment past the venue and across the calendar.

Section 02 · Method Connect · Create · Build · Amplify

Chapter III

Chapter 03 — Selected Work

Brands we have built worlds for.

§ 05 — 13

05 / Case · POLA

Case 01 · POLA B.A grandluxe · VIP launch Experiential · 05

05Experiential · POLA

A serum, staged like a piece of paper sculpture.

For the launch of POLA's B.A grandluxe serum we built a tactile retail moment around hand-folded paper forms — a ritual object on a quiet plinth, designed to be photographed before it is purchased.

Client · POLA

Scope · Spatial design, retail set, photography

Sector · Beauty / luxury

POLA B.A grandluxe serum on paper-folded plinth

Section 03 · Selected work Case 01 / 09

06 / Case · Nikon

Case 02 · Nikon × Sof Garden · Women's Day Activation · 06

06Activation · Nikon

A garden built so the camera has something to remember.

An invitation-only activation where Nikon's Women's Day audience moved through a flower-and-butterfly set engineered to reward the lens — every angle composed before the first shutter clicks.

Client · Nikon

Scope · Set design, content production, PR

Sector · Consumer tech

Section 03 · Selected work Case 02 / 09

07 / Case · Digital

Case 03 · Digital platforms & content systems Digital · 07

07Digital · web & content

The experience continues after they leave the room.

Web revamps, podcast and LinkedIn systems, and content direction for Lumintu Energy, SIG China and Butterfly Future — built so the cultural moment has somewhere to live online.

Clients · Lumintu · SIG · Butterfly Future

Lumintu Energy podcast and LinkedIn campaign design

Section 03 · Selected work Case 03 / 09

08 / Case · Tech

Case 04 · Interactive technology & AI Tech & AI · 08

08Interactive & AI

WebGL, VR, AI styling — experience expanded.

The studio's interactive layer: Activation Nodeplus's WebGL lab, the Fashion Style AI invitation platform, and reference work in branded VR.

01ACNPL / WGL
Real-time WebGL handicraft

02Fashion Style AI
Invitation-only AI styling

03Chanel VR
Branded VR reference

Section 03 · Selected work Case 04 / 09

09 / Case · Hamilton

Case 05 · Hamilton · social storytelling Digital · 09

09Digital · Hamilton

A watchmaker, retold through cinema, character and time.

On WeChat and RED, annual content turned Hamilton's heritage and cinema into stories for Chinese audiences — each watch a character, not just an object.

Client · Hamilton

Scope · Comms strategy, editorial, WeChat & RED

Sector · Watches / luxury

Hamilton official RED (Xiaohongshu) channel

Section 03 · Selected work Case 05 / 09

10 / Case · Bobbi Brown

Case 06 · Bobbi Brown · editorial commerce E-commerce · 10

10E-commerce · Bobbi Brown

A product page, written to feel less like selling and more like beauty.

We built Bobbi Brown's store pages as editorial spaces tied to seasonal launches — turning product performance into beauty stories that still convert.

Client · Bobbi Brown

Scope · E-commerce creative, copywriting, landing pages

Sector · Beauty / luxury

Section 03 · Selected work Case 06 / 09

11 / Case · Looomyn

Case 07 · Looomyn · WTCC Tech Carnival Experience · 11

11Experience · Looomyn

An AI product, introduced before it was ready to be sold.

At the WTCC Technology Carnival, the Looomyn booth introduced an emerging AI brand to its future users — built to spark curiosity and grow a community before launch.

Client · Looomyn

Scope · Experience design, exhibition, user acquisition

Sector · AI / consumer technology

Section 03 · Selected work Case 07 / 09

12 / Case · LOEWE

Case 08 · LOEWE Perfumes · omnichannel Retail · 12

LOEWE Perfumes tomato leaf campaign visual

12Retail · LOEWE Perfumes

A fragrance, expressed across every touchpoint it inhabits.

Beyond e-commerce, LOEWE's communication extended into retail and seasonal activations — one refined aesthetic held across every digital and physical touchpoint.

Client · LOEWE Perfumes

Scope · Omnichannel comms, e-commerce, retail adaptation

Sector · Beauty / luxury

Section 03 · Selected work Case 08 / 09

13 / Case · New Balance

Case 09 · New Balance 1906 · heritage reimagined Experience · 13

13Experience · New Balance

A sneaker launch, composed as a dialogue between generations.

For the New Balance 1906 collection, “Heritage Reimagined” became a live cultural encounter — music bridging past and present as the historic Jazz Band of the Peace Hotel met contemporary musician Jam Hsiao, framing the 1906 silhouette as timeless design rediscovered by new audiences.

New Balance 1906 illuminated city installation

Musician Jam Hsiao at the New Balance 1906 launch

011906 · City of light
Heritage silhouette, reimagined

02Peace Hotel
Jazz heritage as the stage

03Jam Hsiao
Contemporary live dialogue

Section 03 · Selected work Case 09 / 09

14 / Delivery

Delivery spine · senior leadership Delivery · 14

14Delivery

Strategy, platforms and implementation under one spine.

Senior partner profile — built across luxury, tech and platform delivery, with hands-on engineering for AI-assisted production.

Profile 25+ years In digital marketing technology, integrated communications and platform delivery.

Leadership 15 years Across integrated marketing and digital transformation programmes.

Platforms 7 builds Moët Hennessy APAC B2B/B2C platforms — CMS, backend and ERP integration.

Focus today AI & agents LLM applications, NLP, workflow automation and AI-assisted development.

Section 04 · Operating Senior delivery

15 / Engagement

Engagement model · four phases Engagement · 15

15How we engage

A phased rhythm from discovery to launch.

Each engagement runs on the same four-phase rhythm — sized for the brief, with clear deliverables and a single point of accountability per phase.

01 — Discover

Discover

Stakeholder discussion, content audit, audience logic and experience requirements.

02 — Design

Design

Creative concept, visual system, hi-fidelity mockups and motion prototypes.

03 — Build

Build

Production, frontend development, CMS / platform integration and content migration.

04 — Launch

Launch

QA, performance checks, deployment, training and post-launch handover.

Section 04 · Operating Discover · Design · Build · Launch

16 / Why WBS

Commercial rationale Why WBS · 16

16Why WBS

One partner across story, space, technology and amplification.

A.Integrated

Built as one journey, not five line items.

Experiential, campaign, digital, social and production capability share a single creative spine — concept, audience and accountability stay together.

B.Premium

A practice trained on luxury and tech.

Selected work and senior profiles reference luxury, beauty, automotive and consumer tech — categories that demand craft on a deadline.

C.Buildable

Designed for production, not for the page.

The model emphasises real execution — concepts, platforms, content, QA and launch — so what we draw is what gets delivered.

D.Current

An interactive layer that keeps moving.

WebGL, VR, AI agents and workflow automation expand the experience toolkit — and shorten the distance between idea and live touchpoint.

Section 05 · Rationale A · B · C · D